So you want to put AI to work for real.

What is AI Grounding?

All current LLMs have a general understanding of the world - after all they were trained on public information on the web. For example, LLMs know what the capital of France is. It can also summarize the book "Alice in Wonderland" for you because it "knows" the story.

But what if you want to ask the LLM to summarize your complete email correspondence with a particular customer? The LLM is good at summarizing an email log, but it doesn't have any knowledge of your particular email correspondence. So what you have to do is to provide the LLM with the relevant grounding data - that is the email log in this example.

And that's generally true for enterprise AI applications. Such applications need access to company internal grounding data - such as your emails, meeting transcripts, CRM data, etc. The AI application must be able to quickly fetch it and feed it within the prompt to the LLM.

And that's the biggest challenge with enterprise AI. We have noticed that enterprise AI implementations struggle (or even fail), because the required grounding data is inaccessible, incomplete, or not in an AI-ready format.

And that's why we built Goldie!

Salesforce is pushing hard on Agentforce and provides a thought out infrastructure. But for enterprise AI to work, you need to feed it with your own grounding data. While there are a number of providers of 3rd party data (Zoominfo, Apollo,etc.), Goldie focuses on your 1st party data (emails, meeting transcripts, contacts, accounts).

Goldie Grounding Signals is a free managed package that collects and infers 1st party grounding data natively in Salesforce. You get AI-ready conversation capture, persona detection, lead-to-account matching, account status detection, and a number of other helper signals.

Now you can build your own AI features, automations and analytics which is why we have it all well documented. You can build smart things around account based sales, demand generation, and sales engagement - and so can we.

You may find the same mechanisms in other products:

• Activity sync (Einstein Activity Capture, Match My Email, Weflow, Yesware, Groove, etc.)

• Lead-to-account matching (LeanData, LeadAngel, etc.)

• Persona Detection (People.ai, Salesloft, etc.)

• Conversational Intelligence (Gong, Chorus, etc.)

But their data isn't viable for your Salesforce-native AI features, automations, and analytics because:

• their data sits siloed in external systems or

• their collected data is limited to licensed users (thus incomplete) or

• their data is in an unusable format.

Not to mention - you have to pay for it.

Goldie Grounding Signals is free of charge, and diligently maintained because we build other products on top of it. Some of them are free (Conversation Q&A, Auto-Contact Creation) and for others we're charging our customers.

Goldie is a secure and Salesforce approved managed package which you can install from the Appexchange.